diff --git a/README.md b/README.md
index 7e61218e..d18123c6 100644
--- a/README.md
+++ b/README.md
@@ -11,7 +11,7 @@ _Database schema changes are possible in the future_
 1-click Deploy to Vercel
 -
 
-[![Deploy with Vercel](https://vercel.com/button)](https://vercel.com/new/clone?demo-title=Photo+Blog&demo-description=Store+photos+with+original+camera+data&demo-url=https%3A%2F%2Fphotos.sambecker.com&demo-image=https%3A%2F%2Fphotos.sambecker.com%2Ftemplate-image-tight&project-name=Photo+Blog&repository-name=photo-blog&repository-url=https%3A%2F%2Fgithub.com%2Fsambecker%2Fphoto-blog&from=templates&skippable-integrations=1&env-description=Configure+your+photo+blog+meta&env-link=BLANK&env=NEXT_PUBLIC_SITE_TITLE&teamCreateStatus=hidden&stores=%5B%7B%22type%22%3A%22postgres%22%7D%2C%7B%22type%22%3A%22blob%22%7D%5D)
+[![Deploy with Vercel](https://vercel.com/button)](https://vercel.com/new/clone?demo-title=Photo+Blog&demo-description=Store+photos+with+original+camera+data&demo-url=https%3A%2F%2Fphotos.sambecker.com&demo-image=https%3A%2F%2Fphotos.sambecker.com%2Ftemplate-image-tight&project-name=Photo+Blog&repository-name=exif-photo-blog&repository-url=https%3A%2F%2Fgithub.com%2Fsambecker%2Fexif-photo-blog&from=templates&skippable-integrations=1&teamCreateStatus=hidden&stores=%5B%7B%22type%22%3A%22postgres%22%7D%2C%7B%22type%22%3A%22blob%22%7D%5D)
 
 Example App
 -
diff --git a/src/app/(static)/template-url/route.tsx b/src/app/(static)/template-url/route.tsx
index d0610986..6bf109cd 100644
--- a/src/app/(static)/template-url/route.tsx
+++ b/src/app/(static)/template-url/route.tsx
@@ -1,9 +1,12 @@
 /* eslint-disable max-len */
 import { NextResponse } from 'next/server';
 
+const REQUIRE_ENV_VARS = false;
+
 const TITLE = 'Photo Blog';
 const DESCRIPTION = 'Store photos with original camera data';
-const REPO_NAME = 'photo-blog';
+const REPO_TEAM = 'sambecker';
+const REPO_NAME = 'exif-photo-blog';
 
 export function GET() {
   const url = new URL('https://vercel.com/new/clone');
@@ -15,14 +18,16 @@ export function GET() {
   url.searchParams.set('demo-image', 'https://photos.sambecker.com/template-image-tight');
   url.searchParams.set('project-name', TITLE);
   url.searchParams.set('repository-name', REPO_NAME);
-  url.searchParams.set('repository-url', `https://github.com/sambecker/${REPO_NAME}`);
+  url.searchParams.set('repository-url', `https://github.com/${REPO_TEAM}/${REPO_NAME}`);
   url.searchParams.set('from', 'templates');
   url.searchParams.set('skippable-integrations', '1');
-  url.searchParams.set('env-description', 'Configure your photo blog meta');
-  url.searchParams.set('env-link', 'BLANK');
-  url.searchParams.set('env', [
-    'NEXT_PUBLIC_SITE_TITLE',
-  ].join(','));
+  if (REQUIRE_ENV_VARS) {
+    url.searchParams.set('env-description', 'Configure your photo blog meta');
+    url.searchParams.set('env-link', 'BLANK');
+    url.searchParams.set('env', [
+      'NEXT_PUBLIC_SITE_TITLE',
+    ].join(','));
+  }
   url.searchParams.set('teamCreateStatus', 'hidden');
   url.searchParams.set('stores', JSON.stringify([
     { type: 'postgres' },
diff --git a/src/site/SiteChecklistClient.tsx b/src/site/SiteChecklistClient.tsx
index 45807419..f3d0fb59 100644
--- a/src/site/SiteChecklistClient.tsx
+++ b/src/site/SiteChecklistClient.tsx
@@ -120,8 +120,9 @@ export default function SiteChecklistClient({
           title="Add title"
           status={hasTitle}
           isPending={isPendingPage}
+          optional
         >
-          Store in environment variable:
+          Store in environment variable (used in page titles):
           {renderEnvVars(['NEXT_PUBLIC_SITE_TITLE'])}
         </ChecklistRow>
         <ChecklistRow
@@ -130,7 +131,7 @@ export default function SiteChecklistClient({
           isPending={isPendingPage}
           optional
         >
-          Store in environment variable:
+          Store in environment variable (displayed in top-right nav):
           {renderEnvVars(['NEXT_PUBLIC_SITE_DOMAIN'])}
         </ChecklistRow>
       </Checklist>
@@ -222,8 +223,8 @@ export default function SiteChecklistClient({
           isPending={isPendingPage}
           optional
         >
-          Set environment variable to {'"1"'} to enable Pro Mode
-          (includes additional edge functions and higher quality images):
+          Set environment variable to {'"1"'} to enable
+          higher quality image storage:
           {renderEnvVars(['NEXT_PUBLIC_PRO_MODE'])}
         </ChecklistRow>
       </Checklist>