diff --git a/README.md b/README.md
index bca2ef50..56ad8d1f 100644
--- a/README.md
+++ b/README.md
@@ -110,10 +110,10 @@ Application behavior can be changed by configuring the following environment var
 - `NEXT_PUBLIC_MATTE_PHOTOS = 1` constrains the size of each photo, and enables a surrounding border (potentially useful for photos with tall aspect ratios)
 - `NEXT_PUBLIC_BLUR_DISABLED = 1` prevents image blur data being stored and displayed (potentially useful for limiting Postgres usage)
 - `NEXT_PUBLIC_GEO_PRIVACY = 1` disables collection/display of location-based data (⚠️ re-compresses uploaded images in order to remove GPS information)
-- `NEXT_PUBLIC_IGNORE_PRIORITY_ORDER = 1` prevents `priority_order` field affecting photo order
-- `NEXT_PUBLIC_PUBLIC_API = 1` enables public API available at `/api`
-- `NEXT_PUBLIC_ALLOW_PUBLIC_DOWNLOADS = 1` enables public image downloads
 - `NEXT_PUBLIC_HIDE_REPO_LINK = 1` removes footer link to repo
+- `NEXT_PUBLIC_ALLOW_PUBLIC_DOWNLOADS = 1` enables public photo downloads for all visitors (⚠️ may result in increased bandwidth usage)
+- `NEXT_PUBLIC_PUBLIC_API = 1` enables public API available at `/api`
+- `NEXT_PUBLIC_IGNORE_PRIORITY_ORDER = 1` prevents `priority_order` field affecting photo order
 - `NEXT_PUBLIC_HIDE_SOCIAL = 1` removes X button from share modal
 - `NEXT_PUBLIC_HIDE_FILM_SIMULATIONS = 1` prevents Fujifilm simulations showing up in `/grid` sidebar and CMD-K search results
 - `NEXT_PUBLIC_HIDE_EXIF_DATA = 1` hides EXIF data in photo details and OG images (potentially useful for portfolios, which don't focus on photography)
diff --git a/src/site/SiteChecklistClient.tsx b/src/site/SiteChecklistClient.tsx
index 9a2cc43b..d2883f9f 100644
--- a/src/site/SiteChecklistClient.tsx
+++ b/src/site/SiteChecklistClient.tsx
@@ -508,13 +508,21 @@ export default function SiteChecklistClient({
               {renderEnvVars(['NEXT_PUBLIC_GEO_PRIVACY'])}
             </ChecklistRow>
             <ChecklistRow
-              title="Priority order"
-              status={isPriorityOrderEnabled}
+              title="Show repo link"
+              status={showRepoLink}
               optional
             >
-              Set environment variable to {'"1"'} to prevent
-              priority order photo field affecting photo order:
-              {renderEnvVars(['NEXT_PUBLIC_IGNORE_PRIORITY_ORDER'])}
+              Set environment variable to {'"1"'} to hide footer link:
+              {renderEnvVars(['NEXT_PUBLIC_HIDE_REPO_LINK'])}
+            </ChecklistRow>
+            <ChecklistRow
+              title="Public downloads"
+              status={arePublicDownloadsEnabled}
+              optional
+            >
+              Set environment variable to {'"1"'} to enable
+              public photo downloads for all visitors:
+              {renderEnvVars(['NEXT_PUBLIC_ALLOW_PUBLIC_DOWNLOADS'])}
             </ChecklistRow>
             <ChecklistRow
               title="Public API"
@@ -526,21 +534,13 @@ export default function SiteChecklistClient({
               {renderEnvVars(['NEXT_PUBLIC_PUBLIC_API'])}
             </ChecklistRow>
             <ChecklistRow
-              title="Public downloads"
-              status={arePublicDownloadsEnabled}
+              title="Priority order"
+              status={isPriorityOrderEnabled}
               optional
             >
-              Set environment variable to {'"1"'} to enable
-              public photo downloads:
-              {renderEnvVars(['NEXT_PUBLIC_ALLOW_PUBLIC_DOWNLOADS'])}
-            </ChecklistRow>
-            <ChecklistRow
-              title="Show repo link"
-              status={showRepoLink}
-              optional
-            >
-              Set environment variable to {'"1"'} to hide footer link:
-              {renderEnvVars(['NEXT_PUBLIC_HIDE_REPO_LINK'])}
+              Set environment variable to {'"1"'} to prevent
+              priority order photo field affecting photo order:
+              {renderEnvVars(['NEXT_PUBLIC_IGNORE_PRIORITY_ORDER'])}
             </ChecklistRow>
             <ChecklistRow
               title="Show social"