diff --git a/README.md b/README.md
index eeec7040..d9f56e91 100644
--- a/README.md
+++ b/README.md
@@ -110,7 +110,6 @@ Application behavior can be changed by configuring the following environment var
 - `NEXT_PUBLIC_MATTE_PHOTOS = 1` constrains the size of each photo, and enables a surrounding border (potentially useful for photos with tall aspect ratios)
 - `NEXT_PUBLIC_BLUR_DISABLED = 1` prevents image blur data being stored and displayed (potentially useful for limiting Postgres usage)
 - `NEXT_PUBLIC_GEO_PRIVACY = 1` disables collection/display of location-based data (⚠️ re-compresses uploaded images in order to remove GPS information)
-- `NEXT_PUBLIC_HIDE_TITLE_FALLBACK_TEXT = 1` prevents showing "Untitled" for photos without titles
 - `NEXT_PUBLIC_IGNORE_PRIORITY_ORDER = 1` prevents `priority_order` field affecting photo order
 - `NEXT_PUBLIC_PUBLIC_API = 1` enables public API available at `/api`
 - `NEXT_PUBLIC_HIDE_REPO_LINK = 1` removes footer link to repo
diff --git a/src/photo/PhotoLarge.tsx b/src/photo/PhotoLarge.tsx
index 46b56f41..01fb21c3 100644
--- a/src/photo/PhotoLarge.tsx
+++ b/src/photo/PhotoLarge.tsx
@@ -25,10 +25,7 @@ import PhotoFilmSimulation from '@/simulation/PhotoFilmSimulation';
 import { sortTags } from '@/tag';
 import DivDebugBaselineGrid from '@/components/DivDebugBaselineGrid';
 import PhotoLink from './PhotoLink';
-import {
-  SHOULD_PREFETCH_ALL_LINKS,
-  SHOW_PHOTO_TITLE_FALLBACK_TEXT,
-} from '@/site/config';
+import { SHOULD_PREFETCH_ALL_LINKS } from '@/site/config';
 import AdminPhotoMenuClient from '@/admin/AdminPhotoMenuClient';
 import { RevalidatePhoto } from './InfinitePhotoScroll';
 import { useRef } from 'react';
@@ -89,10 +86,9 @@ export default function PhotoLarge({
 
   const { arePhotosMatted, isUserSignedIn } = useAppState();
 
-  const hasTitle = showTitle && (
-    Boolean(photo.title) ||
-    SHOW_PHOTO_TITLE_FALLBACK_TEXT
-  );
+  const hasTitle =
+    showTitle &&
+    Boolean(photo.title);
 
   const hasTitleContent =
     hasTitle ||
diff --git a/src/site/SiteChecklistClient.tsx b/src/site/SiteChecklistClient.tsx
index e1a82753..f1d4772a 100644
--- a/src/site/SiteChecklistClient.tsx
+++ b/src/site/SiteChecklistClient.tsx
@@ -59,7 +59,6 @@ export default function SiteChecklistClient({
   arePhotosMatted,
   isBlurEnabled,
   isGeoPrivacyEnabled,
-  showPhotoTitleFallbackText,
   isPriorityOrderEnabled,
   isAiTextGenerationEnabled,
   aiTextAutoGeneratedFields,
@@ -507,15 +506,6 @@ export default function SiteChecklistClient({
               collection/display of location-based data:
               {renderEnvVars(['NEXT_PUBLIC_GEO_PRIVACY'])}
             </ChecklistRow>
-            <ChecklistRow
-              title="Show photo title fallback text"
-              status={showPhotoTitleFallbackText}
-              optional
-            >
-              Set environment variable to {'"1"'} to prevent
-              showing {'"Untitled"'} for photos without titles:
-              {renderEnvVars(['NEXT_PUBLIC_HIDE_TITLE_FALLBACK_TEXT'])}
-            </ChecklistRow>
             <ChecklistRow
               title="Priority order"
               status={isPriorityOrderEnabled}
diff --git a/src/site/config.ts b/src/site/config.ts
index 896b7d48..cf1e6980 100644
--- a/src/site/config.ts
+++ b/src/site/config.ts
@@ -139,8 +139,6 @@ export const BLUR_ENABLED =
   process.env.NEXT_PUBLIC_BLUR_DISABLED !== '1';
 export const GEO_PRIVACY_ENABLED =
   process.env.NEXT_PUBLIC_GEO_PRIVACY === '1';
-export const SHOW_PHOTO_TITLE_FALLBACK_TEXT =
-  process.env.NEXT_PUBLIC_HIDE_TITLE_FALLBACK_TEXT !== '1';
 export const AI_TEXT_GENERATION_ENABLED =
   Boolean(process.env.OPENAI_SECRET_KEY);
 export const AI_TEXT_AUTO_GENERATED_FIELDS = parseAiAutoGeneratedFieldsText(
@@ -215,7 +213,6 @@ export const CONFIG_CHECKLIST_STATUS = {
   arePhotosMatted: MATTE_PHOTOS,
   isBlurEnabled: BLUR_ENABLED,
   isGeoPrivacyEnabled: GEO_PRIVACY_ENABLED,
-  showPhotoTitleFallbackText: SHOW_PHOTO_TITLE_FALLBACK_TEXT,
   isAiTextGenerationEnabled: AI_TEXT_GENERATION_ENABLED,
   aiTextAutoGeneratedFields: process.env.AI_TEXT_AUTO_GENERATED_FIELDS
     ? AI_TEXT_AUTO_GENERATED_FIELDS.length === 0